In a plan to promote branding consistency, GM decided to stop using the nickname Chevy. A memo with the plan was released to Chevrolet employees, tells them to stop using the name Chevy when working with dealers, advertisers, etc. The memo also references the use of branding-consistent names like Apple and Coke. Ironically, Coke is a nickname for Coca-Cola…someone didn’t think that example through.
Kind of stupid if you ask me…sounds like the genius at Chevy Chevrolet behind this idea needs to have his/her title changed to unemployed. Read the full article at The Detroit News.
GM concept cars
I would like to dedicate this article to anyone who thinks that only the workers at the D3 are affected by their current situations. General Motors has announced plans to slash it’s marketing in North America by $800 million this year alone. While this number includes vehicle incentives, it will also come from other areas, such as print and television ads. They also announced that they had eliminated leasing in Canada and would be reducing leasing in the U.S. According to Chief Financial Officer Ray Young, leasing is “…an expensive form of incentive.” For the full story, head on over to The Business Insider.
