In a plan to promote branding consistency, GM decided to stop using the nickname Chevy. A memo with the plan was released to Chevrolet employees, tells them to stop using the name Chevy when working with dealers, advertisers, etc. The memo also references the use of branding-consistent names like Apple and Coke. Ironically, Coke is a nickname for Coca-Cola…someone didn’t think that example through.
Kind of stupid if you ask me…sounds like the genius at Chevy Chevrolet behind this idea needs to have his/her title changed to unemployed. Read the full article at The Detroit News.
Tags: Apple, branding, Camaro, Chevrolet, Chevy, coca-cola, coke, consistency, fedex, GM, iPad, iPod, marketing, name
