truth about domestics

According to a Wall Street Journal article, GM Chairman and CEO, Ed Whitacre Jr., has approved around $1 billion for the revamping of the Chevy Silverado and GMC Sierra light duty pickups.  The reason for the substantial update is the fierce competition GM is facing in the truck market, from newer trucks like the Toyota Tundra, Ford F-150 and Dodge Ram.  Another reason is the impending fuel economy requirements that will force light duty trucks to improve their mileage in the near future.  The redesigns are expected to see the light of day around 2012-2013.  For more details, head on over to Autoblog.

(Image source: GM)

Tags: Autoblog, Chevrolet Silverado, Chevy Silverado, Dodge Ram, Ford F-150, General Motors, GM, GMC Sierra, Toyota Tundra, Wall Street Journal

One Response to “Redesign of Chevrolet Silverado and GMC Sierra could cost $1 billion!”

1. GM to use active aerodynamics to increase fuel efficiency! | truth about domestics Says:
   January 22nd, 2010 at 11:14 am

   [...] an earlier post, we told about how General Motors could spend around $1 billion to make the next generation [...]

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