Buick hopes to lower its average buyer age from 70 to…anything lower
The average age of a new car buyer today is 52. The average age of a Buick buyer? 70! Buick is hoping to lower that number, and it needs to in order to compete with rivals Lexus and Acura. The first step in a younger direction was the 2010 LaCrosse. The average age for the sharp looking new sedan is 55, 15 years below Buick’s average but still older than Brian Sweeney likes. Sweeney is Buick/GMC’s new division manager, and he’s hoping to lower the age even more with the new 2011 Buick Regal. Their hope is that by using “experimental marketing” they will be able to attract an even younger crowd to Buick. For more details, head on over to Autoblog.
(Image source: GM)
Tags: 2010 Buick LaCrosse, 2010 LaCrosse, 2011 Buick Regal, 2011 Regal, Autoblog, Buick, Buick LaCrosse, Buick Regal, General Motors, GM, GMC
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December 31st, 2009 at 7:28 pm
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