Ford’s current Fiesta Movement was a really great idea. It put 100 European-spec Fiestas in the hands of 100 drivers and gave them free range to say what they wanted about the car; be it online, via print or any other media outlet they chose. The car has a 60% recognition score which is big for a car on the market, yet the Fiesta won’t even be on sale until next year! Well Ford has decided to look for people to participate in the Fiesta Movement 2! This effort will focus more on the owning aspect of a Fiesta. For more details, head on over to Autoblog.
(Image source: Ford)
Tags: 2011 Fiesta, 2011 Ford Fiesta, Fiesta, Fiesta Movement, Ford, Ford Fiesta, Ford Motor Company
