Ford appears to be having success with its new round of Drive One ads. So much so that it has revealed 8 new segments, all around 20 seconds or less, that show real people talking about their own personal cars. The people in the commercials are not paid actors, and they didn’t even know they were being filmed for a Ford commercial until afterwards. You can check them all out at The Ford Story or check out wave One and Two of the ads.
Tags: Drive One, Drive One ads, Ford, Ford Drive One, Ford Motor Company
One Response to “Ford’s Drive One ads, take 3!”
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November 13th, 2009 at 9:15 am
[...] they didn’t file for bankruptcy, and their latest round of marketing is top notch. Take the Drive One ads for example. Real people, talking about their own personal cars. Gotta love it! [...]