‘Cuz the women love the paint and they can see their reflection!
posted by Alex @ 22:51 PM
October 7, 2009
So I was reading about Lexus “developing” new scratch-resistant paint for their vehicles on Autoblog and thinking, “that’s pretty neat.” I then read some comments, and someone posted a link to a YouTube video comparing the paint on the new 2010 Ford Taurus and the luxury Lexus LS.
Wow! I have to say that I’m very impressed that Ford engineers went the extra mile to ensure that something that is seemingly mundane, like the paint, is more durable. This ultimately increases the quality of the vehicle and improves brand perception; exactly what the domestic three need to win back customers!
