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Ford seemed to have a hit on their hands with the 2010 Fusion ads that claimed, “We speak car.”  Well the Fusion is selling at record levels compared to last years numbers, so now the push begins to sell the brand new 2010 Taurus and its sporty, Ecoboost equipped sibling, the Taurus SHO.  The ads focus mostly on the technological goodies that are packed into the Taurus, as well as items not found anywhere else like SYNC.  For all of the details, as well as the comparison graphics, head on over to Jalopnik.

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