Ford to offer 100,000 Fiesta test drives…before it goes on sale?
Ford Motor Company is excited about the all new Ford Fiesta. This car is something to be excited about, as it has won numerous awards in Europe, as well as winning comparisons against sales champs like the Honda Fit. So, to generate more interest, Ford gave away free six month leases to 100 Fiestas. Thinking that the “Fiesta Movement” as it is called was not enough, Ford has decided to do something even bigger. Five teams of five European spec Fiestas will be traveling around the country, making stops in 100 cities in the hope of recording 100,000 test drives before the car is even available for sale. For all the details, as well as Ford’s press release, head on over to Autoblog.
Tags: Fiesta Movement, Ford, Ford Fiesta, Ford Motor Company, Honda Fit
